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Innovation and Marketing in the Pharmaceutical Industry :emerging practices, research, and policies

Ding,Min & Eliashberg, Jehoshua & stremersch,Stefan

Innovation and Marketing in the Pharmaceutical Industry :emerging practices, research, and policies - 2014 - Newyork Springer - 768

ISBN: 9781461478003

Subjects--Topical Terms:
Pharmaceutical industry

National Library of Medicine Call No.: HD 9665.5 D 2014

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Innovation and Marketing in the Pharmaceutical Industry :emerging practices, research, and policies