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Marketing Management /

Kotler, Philip.

Marketing Management / Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha. - 14th ed. - New Delhi : Pearson, 2013 - xxv, 596 p. : ill. 26.5 cm.

Includes index.

ISBN: 9.78813E+12

Subjects--Topical Terms:
Marketing

National Library of Medicine Call No.: HF 5415 / .K68 2013.

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