Health industry communication : (Record no. 14599)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02322nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241023s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781284077759 (paper) |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | WA 590 |
| Item number | .H53 2017 |
| 245 #0 - TITLE STATEMENT | |
| Title | Health industry communication : |
| Remainder of title | new media, new methods, new message / |
| Statement of responsibility, etc. | edited by Nancy J. Hicks, Christina Mazzola Nicols. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Burlington, Massachusetts : |
| Name of publisher, distributor, etc. | Jones & Bartlett Learning, |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 445 pages : |
| Other physical details | illustrations |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | The growth of health communications : a story of consumer power and medical innovation -- Both sides now viewing media through the public relations prism -- Research for health communication -- The communication planning process -- Using paid and shared media in communication campaigns -- A practical guide to ethical health communication -- Health literacy and risk communication -- Health professional associations : finding the balance between profession and business -- Building a national brand for a children's hospital -- Crisis communication in the health sector -- Hospital media relations in a time of change -- An A to Z guide for communicating the launch of a new pharmaceutical product -- The journey to becoming one ascension : building a unified health care brand -- Plan for your health : a public education campaign to build awareness and gain consumer preference -- It's all coming together : communication strategy for the Medicare part D national education and enrollment campaign -- Spurring action on heart disease in women : how a nonprofit can strategically partner with a government campaign -- Best bones forever! : lifecycle of a social marketing campaign -- Reaching targeted audiences in an evolving media environment -- The society for women's health research : advocacy and communications at work -- Changing obesity policies and behavioral risk factors through social marketing : case study of the chicago 5-4-3-2-1 go! program -- Health reform : the new era of prevention -- Insuring the uninsured : reaching consumers in the DC marketplace. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Health Communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Health Education |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hicks, Nancy J., |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nicols, Christina, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | DMC |
| Koha item type | Books |
No items available.