Brand Asset Management (Record no. 15936)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00376nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241014s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780787963941 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | HD 69 D 2002 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Davis, Scott M. |
| 245 #0 - TITLE STATEMENT | |
| Title | Brand Asset Management |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2002 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | San Francisco |
| Name of publisher, distributor, etc. | Jossey-Bass |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 265 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | IBHM |
| Koha item type | Books |
No items available.