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Advertising & Promotion (Record no. 16077)

MARC details
000 -LEADER
fixed length control field 00375nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241014s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071108522
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number HF 582 B 2007
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 #0 - TITLE STATEMENT
Title Advertising & Promotion
250 ## - EDITION STATEMENT
Edition statement 2007
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. MC Graw- Hill
300 ## - PHYSICAL DESCRIPTION
Extent 820
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- IBHM
Koha item type Books

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