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Essentials of Marketing Research: A Hands- on orientation (Record no. 17258)

MARC details
000 -LEADER
fixed length control field 00410nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241014s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292060163
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number HF 541 M 2015
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra,Naresh k.
245 #0 - TITLE STATEMENT
Title Essentials of Marketing Research: A Hands- on orientation
250 ## - EDITION STATEMENT
Edition statement 2015
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Pearson
300 ## - PHYSICAL DESCRIPTION
Extent 412
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- IBHM
Koha item type Books

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