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Exploring Marketing Research (Record no. 17295)

MARC details
000 -LEADER
fixed length control field 00408nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781305263529
060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER
Classification number HF 541 Z 2016
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Babin,Barry & Zikmund , William
245 #0 - TITLE STATEMENT
Title Exploring Marketing Research
250 ## - EDITION STATEMENT
Edition statement 11th ed/2016
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. USA
Name of publisher, distributor, etc. cengage learning
300 ## - PHYSICAL DESCRIPTION
Extent 621
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Research
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- IBHM
Koha item type Books

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