Belch, George E. <br/><br/>
Advertising & Promotion  

 - 2004 
 - Boston  MC Graw- Hill 
 - 779 
<br/><br/><label>ISBN: </label>9780071240437 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>National Library of Medicine Call No.: </label>HF 582 B 2004