Bearden, William <br/><br/>
Marketing: Principles & Perspectives  

 - 5th Ed. / 2007 
 - Boston  MC Graw- Hill 
 - 588 
<br/><br/><label>ISBN: </label>9780071108119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>National Library of Medicine Call No.: </label>HF 541 B 2007