Cohen, William A. <br/><br/>
The Marketing Plan  

 - 3rd Ed. / 2001 
 - New York   John Wiley & Sons  
 - 397 
<br/><br/><label>ISBN: </label>9780471384120 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>National Library of Medicine Call No.: </label>HF 541 C 2001