Kotler,Philip <br/><br/>
Principle of Marketing 

 - 7th ed/1996 
 - USA  prentice-Hall international 
 - 422 
<br/><br/><label>ISBN: </label>9780132286855 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>National Library of Medicine Call No.: </label>HF 541 K 1996