Ries,Al <br/><br/>
Positioning:The battle for your mind 

 - 2001 
 - Newyork  Mc-grawhill 
 - 213 
<br/><br/><label>ISBN: </label>9780071373586 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>National Library of Medicine Call No.: </label>HD 582 R 2001