Kim,W.chan and Mauborgne,Rence <br/><br/>
Blue ocean strategy:How to create uncontested Market space and Make the competition Irrelevant 

 - 2005 
 - Boston  Havard business review 
 - 240 
<br/><br/><label>ISBN: </label>9781591396192 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategy
<br/><br/><label>National Library of Medicine Call No.: </label>HF 541 k 2005