Lovelock,Christopher h and Weinbergh,Charles B. <br/><br/>
Marketing challenges: cases and exercises 

 - 3rd ed/1993 
 - Newyork  MC- Graw Hill education 
 - 628 
<br/><br/><label>ISBN: </label>9780071125130 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>National Library of Medicine Call No.: </label>HF 5415 L 1993