Kotler, Philip & Kartajaya,Hermawan & Setiawan ,Iwan <br/><br/>
Marketing 3.0 : From Products to customers to the human spirit 

 - 2010 
 - Hoboken   Wiley &sons ,Ltd. 
 - 188 
<br/><br/><label>ISBN: </label>'9780470598825 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>National Library of Medicine Call No.: </label>HF 5415 K 2010