Pharmaceutical economics and public policy - Vogel, Ronald J. (New York : Pharmaceutical Products Press, 2007)
The public choice model of policymaking -- An overview of the pharmaceutical marketplace -- Government regulation and the food and drug administration -- Patent policies -- The cost structure of the pharmaceutical industry -- The demand for pharmaceuticals -- Government health insurance programs and the demand for pharmaceuticals -- Research and development expenditures -- Sales and marketing expenditures -- Industry profitability -- Mergers and acquisitions -- Looking into the future.
Includes bibliographical references (p. 235-243) and index.
Keywords: Economics, Pharmaceutical; Costs and Cost Analysis; Government Regulation; Marketing of Health Services; Public Policy