TY - BOOK AU - Vogel, Ronald J. TI - Pharmaceutical economics and public policy SN - 9780789032195 (hard : alk. paper);0789032198 (hard : alk. paper);9780789032201 (soft : alk. paper);0789032201 (soft : alk. paper) PY - 2007/// CY - New York PB - Pharmaceutical Products Press KW - Economics, Pharmaceutical KW - Costs and Cost Analysis KW - Government Regulation KW - Marketing of Health Services KW - Public Policy N1 - Includes bibliographical references (p. 235-243) and index; The public choice model of policymaking -- An overview of the pharmaceutical marketplace -- Government regulation and the food and drug administration -- Patent policies -- The cost structure of the pharmaceutical industry -- The demand for pharmaceuticals -- Government health insurance programs and the demand for pharmaceuticals -- Research and development expenditures -- Sales and marketing expenditures -- Industry profitability -- Mergers and acquisitions -- Looking into the future ER -