TY  - BOOK
AU  - kotler, Philip.
AU  - Agnihotri, Prafulla Y.
AU  - Armstrong, Gary.
TI  - Principles of Marketing
SN  - 9.78813E+12
PY  - 2010///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
N1  - Includes index
ER  -