Kotler, Philip. <br/><br/>
Marketing Management / 
Philip Kotler, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha. 
 - 14th ed. 
 - New Delhi :  Pearson,  2013 
 - xxv, 596 p. :  ill.   26.5 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9.78813E+12 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>National Library of Medicine Call No.: </label>HF 5415  / .K68 2013.