TY  - BOOK
AU  - Kotler, Philip.
AU  - Keller, Kevin Lane.
AU  - Koshy, Abraham.
TI  - Marketing Management
SN  - 9.78813E+12
PY  - 2013///
CY  - New Delhi
PB  - Pearson
KW  - Marketing
N1  - Includes index
ER  -