Bivins, Thomas H. Public Relations Writing : the essentials of style and format / Thomas H. Bivins. - 5th ed. - Baston : McGraw-Hill, 2005 - xii, 359 p. : ill. 23 cm. Includes index. ISBN: 9780072882568;0072882565 Subjects--Topical Terms: Writing National Library of Medicine Call No.: HM 1221 / .B58 2005