"Quester, Pascale G." <br/><br/>
Marketing :  creating and delivering value / 
Pascale G. Quester. 
 - 4th ed. 
 - Boston :  "McGraw-Hill,"  2004. 
 - 680 p. : 
<br/><br/><label>ISBN: </label>0074712292 
<br/><br/><label>LC Class. No.: </label>HF 5415  / .Q47 2004