000 00407nam a2200157Ia 4500
008 241014s9999||||xx |||||||||||||| ||und||
020 _a9780071326230
060 _aHF 5415 C 2013
100 _aCraven, David W. & Piercy, Nigel F.
245 0 _aStrategic Marketing
250 _a10 ed. /2013
260 _aNewyork
_bMc.graw hill
300 _a647
650 _a Strategic Marketing
942 _bIBHM
_cBK
999 _c17672
_d17672