000 00343nam a2200121Ia 4500
008 241014s9999||||xx |||||||||||||| ||und||
020 _a978-81-317-0996-2
100 _a"Clow, Kenneth E."
245 0 _aIntegrated Advertising Promotion and Marketing Communications
250 _a3rd
260 _bPearson Prentice Hall
_c2007
942 _bDCOP
_cBK
999 _c4360
_d4360