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Brand Medicine: The Role of Branding in the pharmaceutical industry.

Blackett,Tom & Robins,Rebecca

Brand Medicine: The Role of Branding in the pharmaceutical industry. - 2001 - Newyork Palgrave Macmillan - 306

ISBN: 9780333930984

Subjects--Topical Terms:
Pharmaceutical

National Library of Medicine Call No.: HD 9666 B 2001

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Brand Medicine: The Role of Branding in the pharmaceutical industry.