Marketing challenges: cases and exercises (Record no. 17446)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00439nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241014s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071125130 |
| 060 ## - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | HF 5415 L 1993 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lovelock,Christopher h and Weinbergh,Charles B. |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing challenges: cases and exercises |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed/1993 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Newyork |
| Name of publisher, distributor, etc. | MC- Graw Hill education |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 628 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | IBHM |
| Koha item type | Books |
No items available.